Based in southeast Louisiana on the frontlines of the battle to save our wetlands, Righteous Fur is working with the Barataria-Terrebonne National Estuary Program (BTNEP) to bring designer nutria fur clothing to the contemporary fashion market. Our goals? To help control a destructive invasive species; to raise public awareness about the need to restore our vanishing coast; and to provide a stylish eco-friendly alternative to traditional fur.
Before nutria became an invasive species, nutria pelts were a sought-after luxury fur worn by style icons like Greta Garbo, Elizabeth Taylor, Sophia Loren and Ursula Andress. Righteous Fur aims to recapture their glory days with eco-friendly nutria fashions that make you look fabulous while helping to save the wetlands.
Q: What are Nutria?
A: Beavers with
a Cajun accent.
Photos by Jonathan Traviesa (Header Models) and Ves Pitts (Runway)